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UTM Tracking & Lead Attribution

Know which post created the enquiry.

Every link carries structured UTM tags, and every click, view and conversion is captured against the post that caused it — so you can trace a student enquiry back to a single reel.

What it does

  • Consistent UTM builder across campaigns and subdomains
  • Click, view and conversion events captured automatically
  • Session tracking that links a visitor journey to a lead
  • Attribution reporting per post, pillar, channel and campaign

How a team uses it

  1. STEP 1
    Tag at source

    UTMs are attached when the post is created, not bolted on later.

  2. STEP 2
    Capture the journey

    A tracking endpoint records views, clicks and conversions.

  3. STEP 3
    Credit the content

    Leads resolve back to the exact post and campaign.

Built for

Analysts and marketing leads

Sign in to use it

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