PROAUDIOPATHMarketing OS
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The weekly loop

How the Marketing OS works

Five stages, run every week, across ten subdomains and eight social platforms.

The boardroom explainer

A 29-second film with voiceover and score: an establishing shot of the boardroom, a mid shot of Naledi, a full shot of the room, a mid shot of Thabo, then the board signing off. Captions are on by default and the full transcript is searchable below.

Variant A

Ten subdomains. Eight platforms. One system.

Twenty-nine seconds on how the quarter actually gets published.

Open the live dashboard
Transcript
  • Naledi
    Marketing Director
    Establishing shot — boardroom at dusk

    “Everything you see runs on one system. Ten subdomains, eight platforms.”

  • Naledi
    Marketing Director
    Mid shot — Naledi presenting

    “The quarter is planned once. Every post inherits its pillar and tracking code.”

  • Thabo
    Head of Growth
    Full shot — both presenters and the board

    “One idea enters the studio and leaves as ten platform-ready assets.”

  • Thabo
    Head of Growth
    Mid shot — Thabo presenting

    “Nothing publishes without a human. Creators draft, managers approve, publishers ship.”

  • Naledi
    Marketing Director
    Closing wide shot — the board signs off

    “Every enquiry resolves back to the exact reel that caused it.”

Case study 01

FM Studio SA — launch week

Read the full case study

Challenge
A new radio training subdomain with no audience and a two-week runway.
What the OS did
One launch idea fanned out to six channels with studio-specific voice rules, published on a fixed daily rhythm from the approval queue.
Outcome
A full week of on-brand presence produced by one person instead of a team, with every link tagged at source.
Case study 02

TV Studio Path — enrolment season

Read the full case study

Challenge
Enquiries arrived, but nobody could say which content created them.
What the OS did
UTM tagging at creation plus session tracking tied each enquiry to a post, pillar and campaign.
Outcome
The team could name the three formats driving enrolments and reallocate effort toward them.
Case study 03

Flagship film — 'Follow the Path'

Read the full case study

Challenge
A 90-second hero film needed to become dozens of cuts across platforms without losing the brand.
What the OS did
The master brief, storyboard and production bible fed a 14-step pipeline that derived vertical, square and landscape cuts.
Outcome
One shoot supplied a full quarter of video content with consistent visual and sonic identity.
Case study 04

Quarterly board reporting

Read the full case study

Challenge
Management reviews relied on vanity metrics that couldn't be defended.
What the OS did
PathPilot read the publishing and attribution data weekly and produced a growth brief with wins, risks and the next three actions.
Outcome
A downloadable PDF brief and a nine-stage funnel — cost per lead in rands, ready for the boardroom.

Five whiteboard deep-dives

Hand-drawn animated explainers that continue the boardroom briefing stage by stage, each built around real screenshots of the running system. Every film has chapter markers so you can jump straight to a point.

Whiteboard 01

Plan the quarter once

Thirteen weeks, six pillars, ten subdomains

One plan. Every post already knows what it is for.

Whiteboard 02

One idea, ten assets

The studio turns a single brief into platform-ready work

One idea in. Ten platform-native assets out.

Whiteboard 03

Nothing publishes without a human

Deliberate approval, recorded end to end

Speed, without losing the right to say no.

Whiteboard 04

Publish everywhere, on rhythm

Eight platforms, one scheduled release

The rhythm holds whether or not anyone is at a desk.

Whiteboard 05

Prove the return

From a click to an enrolment, and back again

Every enquiry resolves back to the exact post that caused it.

  1. 01

    Plan the quarter

    A 90-day master campaign sets thirteen weekly themes across six content pillars, mapped to the ecosystem subdomains each week should serve.

  2. 02

    Create once, fan out

    One idea goes into the studio and comes back as captions, hooks, hashtags, CTAs and rendered visuals in each platform's own voice and format.

  3. 03

    Approve deliberately

    Everything passes through a Kanban queue. Creators draft, managers approve, publishers ship — with a full record of who decided what.

  4. 04

    Publish everywhere

    Approved items go live across the connected channels with UTM tags attached, retries on failure and readable diagnosis when a network rejects a post.

  5. 05

    Prove the return

    Clicks, sessions, leads and enrolments resolve back to the exact post, pillar and campaign — then PathPilot writes the weekly growth brief.

Who does what

Admin
Everything, plus team, diagnostics and the audit log.
Manager
Campaign command, approvals, governance and full analytics.
Creator
A making desk: content studio, video, assets and pipeline.
Publisher
Queue, planner, studios and publishing health.
Analyst
Funnel, ROI, audience and lead intelligence, read-only.
Viewer
A read-only window on the plan and the results.
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