Everything the Marketing OS does
Grouped by the stage of work they support — from planning a quarter to proving what it earned.
Plan
Create
AI Content Studio
One idea, ten platform-ready assets.
Describe an idea once. The studio writes the caption, hook, hashtags and CTA for every platform in its own voice, then renders the visual from the brief so you see the finished post before it ships.
Read the overview →Video Studio & Production Bible
Broadcast-grade video, systemised.
A full video system: master briefs, platform derivatives, seven branded series, storyboards and a 14-step production pipeline modelled on how a real broadcast facility works.
Read the overview →Distribute
Social Planner & Calendar
See the whole month at a glance.
A publishing calendar across all ProAudioPath subdomains and platforms, so you can spot gaps, balance pillars and keep a steady drumbeat instead of posting in bursts.
Read the overview →Auto-Publishing Engine
Approved once, live everywhere.
Push one approved idea to every connected social channel with platform-correct formatting, UTM tags and resilient retries when a network misbehaves.
Read the overview →Measure
UTM Tracking & Lead Attribution
Know which post created the enquiry.
Every link carries structured UTM tags, and every click, view and conversion is captured against the post that caused it — so you can trace a student enquiry back to a single reel.
Read the overview →ROI & Analytics
Marketing in rands, not vanity metrics.
Turns engagement into a conversion funnel and a financial picture: cost per lead, value per channel and which pillars actually move enrolments.
Read the overview →Audience Intelligence
Intent scoring, not follower counts.
Scores every known visitor and lead on intent signals, so the team can chase the people who are genuinely close to enrolling.
Read the overview →Govern
Approval Queue
Nothing ships without a human.
A Kanban queue that moves every item through draft, review, approved and published — so AI speed never turns into off-brand posts.
Read the overview →PathPilot AI Advisor
A strategist that reads your data every week.
PathPilot studies performance, flags anomalies, explains what changed and writes a weekly growth brief you can download as a PDF and take into a meeting.
Read the overview →Governance Console & Audit Log
Every AI decision has a paper trail.
Approve or reject AI recommendations in one console, with an admin-only audit log recording every role change, publish action and governance decision.
Read the overview →Roles, Teams & Studio Permissions
The right people, the right buttons.
Seven roles plus per-subdomain view / manage / publish capabilities, with a role simulator that shows exactly what someone will see before you grant access.
Read the overview →