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Audience Intelligence

Intent scoring, not follower counts.

Scores every known visitor and lead on intent signals, so the team can chase the people who are genuinely close to enrolling.

What it does

  • Intent scoring from session, click and content signals
  • Segments by subdomain interest and pillar affinity
  • Lead lifecycle from anonymous session to named enquiry
  • Hand-off ready lists for follow-up

How a team uses it

  1. STEP 1
    Collect signals

    Sessions, page paths and content interactions are recorded.

  2. STEP 2
    Score intent

    Signals combine into a single, sortable intent score.

  3. STEP 3
    Action the top

    High-intent people surface at the top of the leads board.

Built for

Sales, admissions and marketing

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