Measure
ROI & Analytics
Marketing in rands, not vanity metrics.
Turns engagement into a conversion funnel and a financial picture: cost per lead, value per channel and which pillars actually move enrolments.
What it does
- Nine-stage conversion funnel from impression to enrolment
- Cost-per-lead and revenue attribution per channel
- Pillar and platform performance comparisons
- Trend views across the full 90-day window
How a team uses it
- STEP 1Connect the numbers
Publishing, attribution and lead data feed one model.
- STEP 2Read the funnel
Spot the stage where the journey leaks.
- STEP 3Reallocate
Shift effort to the pillars and channels that convert.
Built for
Owners, analysts and finance
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